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Sep 23 2009
How I saved a client $4000
Yesterday, Vancouver actress Julia Benson (née Anderson, who plays Vanessa James on Stargate Universe) approached me about building her a website. When I asked her what she imagined her website’s primary goal would be, she replied she simply wanted a way to connect with her fans and send them news about her projects.
I asked if she uses Facebook or Twitter, and she said yes. Does she have a Fan Page there? Yes again. I suggested she should focus on that instead of building a whole new site. It’s free; it’s ready right now; she’s already an administrator on it so she can control its content; Facebook already got a huge captive audience built into it; fans of the show can find her instantly; and she can communicate with them instantly, directly, and on a relatively personal level. “Done!” I said. And that’s how I save her $4000 (and consequently earned myself zero dollars, but that’s OK.)
Say what you will about sites like Facebook or Twitter (I use both, but could live without either; I did, just two years ago), they have become very powerful forces online and perfect ways to connect with an audience. You don’t need to use either of them at all, but if you find you can use them without getting overwhelmed or bored or annoyed by them, then do so, and use them fully to your advantage.
Why reinvent the wheel?
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